The design of your website is one of the most important elements when it comes to deciding your conversion rate. The quality of your website’s design can be the deciding factor in most cases for whether you or our competitors will win the competition for your target market. At MY BUSINESS DNA, we create websites specifically designed to boost conversion rates and achieve success online. Let’s take a look at a few web design tips you can follow to boost your conversion rate.
Device Responsiveness
Over 65% of traffic comes from devices other than desktops and laptops. That means the majority of visitors to your website are using a mobile device or a tablet. If your website isn’t designed to be fully responsive across all devices it will serve a bad experience to these users. This can result in a lower conversion rate! Remember to make sure your device is as responsive as possible.
Eye-Capturing Design
There are millions of websites across the web, which makes it even more important to ensure your website stands out. Having a bland website is a surefire way to put customers off and lose out on potential sales! It is important to implement an engaging design in your website to draw in users and keep them interested in your website. Would you like to see some examples of eye-capturing website design? Click here to see some of the websites that MY BUSINESS DNA has created for our clients.
Effective Copy
Your website’s copy plays an important role in conveying your product or service values and converting your website visitors into paying customers. It is crucial for your copy to appeal to your target audience. Improperly targeted copy is a common culprit for low-converting websites. If your website is suffering from a low conversion rate then it would be a great idea to review your copy to assess whether this is appealing to your target audience. With better copy, you can see your website’s conversion rate grow instantly.
Make Navigation Easy
In order to maximise your conversion rate, you need to ensure your website is easy to navigate. Unnecessary complexity can get in the way of website users moving around your site, which is something that is known to reduce conversion rates. It is crucial to make sure your website provides simple navigation so that website visitors can easily find anything they are looking for on your website.
Contact Our Team Today
Do you need a little help boosting your conversion rate? We are here to help. Contact the web designer experts at MY BUSINESS DNA. Our website designers can create the perfect website design to boost your conversion rate. Click here to get in touch with our team today through our website. We look forward to helping you increase your conversion rate with web design.
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