The objective was to develop a health and wellness brand, targeted for active men and women aged 18-35.
Péntra Athletic is a fitness app that provides fitness content from nutrition, personal training, and workouts. Péntra also produce their own supplements with natural and real ingredients.
Péntra is about being bold, active, healthy, and confident. A tiger suits the brand as its personalities match the idea of being active and fearless. The word Péntra originated from Panthera which means big cat, hence, the illustration of the tiger was added to represent the boldness of the brand.
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