The brand Gaia literally took the name from the God of Maternity and Earth. The logo illustrates Her, projecting love towards the baby. It’s soft and calming. As the brand is targeted for mother and family with middle-high income, the appearance has to reciprocate the target audience.
Gaia was the ultimate goddess of raw, maternal power. She became the Earth, birthing all form of landscape, plant and creature. Her name has come to represent an all-loving, nurturing form on earth.
There’s nothing quite like the soft, delicate skin of a baby, and nothing like a cranky infant irritated by diaper rash or another skin condition.
Gaia is kind and natural which is suitable for infant’s skin.