The objective was to develop a new luxurious logo design, colour palette, branding, search engine optimised website, printed collateral and social media posts.
The new brand takes the very essence of luxury home – elegance – and brings it to life. Using black as the hero colour, and an elegant “H” word, the new brand is all about the feeling associated with a luxurious home. Hometek needed a tone of voice to match, and modern headlines and copy further reinforce the feeling of comfort. A strong, simple colour palette and clear brand guidelines mean that consistency can easily be achieved across all touchpoints.
Hometek specialises in high-end and prestige home renovations and extensions therefore their website and brand identity should reflect their work and target audience.
We utilise a lot of images to make sure the website showcase their finest work.
With over 30 years of experience, Hometek have established an outstanding reputation as a leader in the construction industry. Hometek’s multi-award winning team prides itself on highly efficient work, luxurious designs, high-quality workmanship, speed of project delivery and exceptional customer service. They are based in the Sydney Eastern Suburbs.