With as many as 24 million e-commerce sites all around the world, you need a successful marketing strategy to make your e-commerce business stand out from the competition. So what’s the secret to a successful marketing strategy for e-commerce? At MY BUSINESS DNA, we help our e-commerce clients to create innovative successful marketing strategies that boost sales and brand awareness. In this post we will be sharing 3 must try e-commerce marketing strategies you should consider implementing for your e-commerce business, including promotion, abandoned cart recovery and how you can use customer reviews as an effective marketing strategy.
Stay Relevant With Promotion
The average consumer needs to see your product, service or business 5 to 7 times before making a purchase decision. This highlights why it is so important to promote your product through social media, a great website, digital advertising and even custom promotional products.
Creating a comprehensive marketing campaign for your e-commerce business across social media and Google Ads is one of the most effective e-commerce marketing strategies. Stay relevant by getting your business in front of the eyes of your target audience as much as possible.
Recover Lost Sales
One of the most common sights for e-commerce businesses is abandoned sales. Most e-commerce sites will record lots of abandoned carts, which means a user has added an item to their cart and left the site without purchasing. Did you know that these sales aren’t lost forever? You can successfully recover a great number of lost sales by setting up automated email marketing to be sent out to any user who fails to finish their checkout experience. Abandoned cart emails are a great e-commerce marketing strategy that can boost your business. Consider offering a discount code to abandoned checkouts to further increase the success of this marketing strategy.
Use Your Customer Reviews
Consumers need to know they can trust your brand, your products and your services. But how do they know they can trust you? Most consumers won’t just take your word for it. This is where your customer reviews come in. You can add your customer reviews to email marketing campaigns, social media advertising and your website to add authenticity, brand awareness and brand trust. Try this for your next marketing campaign and you will be amazed at how effective it can be for your e-commerce business.
Boost Your E-Commerce Marketing With MY BUSINESS DNA
When it comes to marketing your e-commerce business, we have everything you need at MY BUSINESS DNA. Our marketing team are experts in creating successful marketing strategies to boost your brand exposure, leads and sales. We offer a range of marketing services and strategies, including SEO, branding, advertising, social media management, website design and development, and custom promotional products. Click here to get in touch with our team today through our website. We can’t wait to get started on improving the marketing and success of your e-commerce business.